Republic of Brazil Essay Example | Topics and Well Written Essays - 500 words

Republic of Brazil - Essay Example This different climates produce the coniferous and temperate forests in southern part, equatorial forest in the northern part and semiarid deserts in the north eastern part, while tropical savannahs in the central part of the country. In Brazil, there is no dry season that is evident but there are variations in rainy seasons. III. Environment: The critical issue that is facing Brazil is environmental conservation. This is attributed to the fact that it practices cattle ranching, logging, and agriculture, and oil extraction, wildlife trading and overfishing extensively. b) The legal system has a federation constitution system and all the rest of the legislation have to abide by the federal constitution. Although it has all this reinforcement, Brazil still registers the highest crime rates globally (Boraas 9). 2. Concluding statement: (Final thought) Brazil is a country that is diverse in terms of the environment, climate, biodiversity and law. Despite having an informed law system, it still has high rates of crime taking place. More so, it is a good tourist attraction centre when judged from the existing biodiversity and also its moderate climatic

Product Life Cycle Essay Example | Topics and Well Written Essays - 1250 words

Product Life Cycle - Essay Example 5)." With this definition, it becomes apparent that marketing is not just about selling goods and services to customers. At the heart of marketing is delivering customer value to satisfy and even delight buyers. This calls for the efficient establishment of a marketing mix which takes into account all the essential factors in marketing commodities. In marketing a product, the extended marketing mix is used and is comprised of seven decision areas (7Ps) namely, product, people, price, promotion, place, process, and physical evidence. The Product Life Cycle (PLC) model is an indispensable model which can be utilized in coming up with a well crafted marketing strategy. It is stated that "the product's current PLC position suggests the best marketing strategies (Kotler and Armstrong 355)" and that "the resulting marketing strategies affect product performance in later life-cycles stages (Kotler and Armstrong 355)." This report will look at the use of PLC model as a tool in crafting an efficient and profitable marketing mix for Starbucks Corporation. The first section will give a more in-depth background of the PLC model. Next, it will be used to come up with a marketing mix for Starbucks in China and US. Another section will also be devoted in explaining how certain strategies extend the life cycle of a product in a certain market. The paper will conclude with its recommendations on using the PLC as a potent aid in making product policy decisions. The Product Life Cycle Model: An Overview The PLC model recognized that the life of a product in the market takes commonly follows five distinct stages. The first course is the product development stage which begins when the company finds and develops a new product idea. Introduction phase is the period where the product is finally launched into the target market. This stage is characterized by huge expenses which significantly drive down profit levels. Next is the growth period where the product goes through rapid market acceptance and increasing profits. The maturity stage is commonly the longest stage in the product life cycle which is characterized by slowdown in sales growth due to its general acceptance. In effect, profits typically level off or decline as the company makes efforts to defend the product against competition. The last stage is decline when the product's sales fall off and profits drop (Kotler and Armstrong 354). Product Life Cycle in the Starbucks Context According to Hoovers, Starbucks is the number one specialty coffee retailer having 10,000 coffee shops around the globe. Contrary to the common knowledge that the main product of Starbucks is coffee, an executive of the company declares that Strabucks doesn't sell coffee. Instead, Starbucks goes beyond selling premium quality coffee but it sells "an experience." According to Howard Behar, "We're not in the business of filling bellies, we're in the business of filling souls (qtd in Kotler and Armstrong 58)." With this in mind, Starbucks has conquered the globe with its coffee shop to share the "Starbucks experience." In this section, we will utilize the PLC in crafting marketing